Evoking a moody and nocturnal feel, 5cm is the go-to brand for a high-end street style for men and women. Slender silhouettes complemented with sharp cuts and drapery layering define their collections, giving fashionistas a distinct grunge and androgynous look.

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Urban Aesthetics

Launched in 1998 as one of the house brands of Hong Kong’s IT Group, 5cm started as an exclusive menswear brand and eventually added a range of stylish women’s clothing a decade after. Today, the brand enjoys a formidable presence, with 110 shops in Hong Kong and other parts of Asia including China, Macao, Thailand, Taiwan, Singapore and the Philippines. Its cult following also continues to grow, lured by the brand’s androgynous decadence and a new definition of quality and style.

"Grit and grunge take form in 5cm’s monochrome palettes, edgy slogans and laid-back silhouettes"