With bold prints, vibrant hues and artful embellishments, Luli Fama epitomises a prevailing sentiment that is wild, free and luxurious. The brand is known for swimwear with universally flattering fits and immaculate designs that incorporate streamlined silhouettes and unique adornments, creating a look that is at once sophisticated and festive.


Wild at Heart

Born in Cuba and bred in Miami, Lourdes ‘Luli’ Hanimian created Luli Fama with brother-in-law Augusto Hanimian and now serve as the brand’s unified creative force. Starting off with a junior swim line called Cover Style, Luli and Augusto established Luli Fama in 2003 after earning considerable experience in the fashion and swimwear industry. Nowadays, the brand is known for an eclectic mix of bright colours, intense motifs and contemporary silhouettes that stay true to the company’s philosophy of originality. Swimsuits by the brand are worn by celebrity fashionistas including Britney Spears, Kate Hudson, Jessica Alba, Adriana Lima and more.

Each Luli Fama piece is designed carefully to complement one another and can be worn day or night and styled for any occasion.