Aesthetics inspired by Scandinavian artisanship— this is Soulland’s design character. Without losing track of its unique legacy, the brand aims to take menswear to new directions, creating collections that feature great attention to details and reinterpreted with a contemporary feel.

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New Directions

Founded in 2002, Soulland was established by former skater Silas Adler as a company that specialised in print shirts. Over time, Adler’s vision grew to offer a fashion line featuring menswear staples. Soulland clothing is now known for blending streetwear style with a distinct a grown-man vibe, a unique fashion sense that has gained the recognition of international press such as the New York Times, GQ, The Guardian and more. Soulland’s design ethos is most evident in the famous Soulland hat called the Adler Fedora, a traditional men’s fedora fused with a baseball cap brim.

Soulland offers a modern take on classic menswear fashion by fusing Scandinavian craftsmanship with present-day elements and a wearable style

Buy online the latest in fashion, accessories, beauty, home and more on the Robinsons Private Boutique. You can also check out a larger range in our department store located in Dubai Festival City, currently the largest retail space in Dubai, UAE.